soft

Frankfurt am Main

DE

A Web development

A site you will still like in two years.

Most sites fail not because of their design but because visitors cannot find what they came for. So we start with your content and with the question of which decision a visitor is meant to make.


Grid paper with pencil sketches of screen layouts, a ruler and a pencil

We work in short rounds: outline, draft on real copy, build, review. You see every interim state on a test address of your own and can step in at any time.

What stands at the end is a site without ballast. No ten plugins getting in each other's way, no consent banner for services nobody needs, and no loading time that drives visitors away.


A.1 Work

A new site
Structure, copy and design grow together around your own content. You do not get an illustrated template, but a site that fits your organisation and can still be extended two years from now.
Relaunch
We rebuild existing sites without losing content or search rankings. Old addresses are redirected properly, content is carried over where it is worth keeping and rewritten where it is not.
Single pages
For a campaign, a product or a job opening: one page, set up quickly, taken down just as quickly, held to the same standards as the main site.
Maintenance
With a CMS, if your team wants to write itself. Without one, we make changes under a maintenance agreement, usually the same day.

A.2 Technology

What you do not see, but notice.

Statically rendered
Every page sits ready as a finished file. No database call per visitor, no attack surface from outdated extensions.
Images in sizes
Every picture is delivered in several resolutions and modern formats, so nothing stalls on a mobile connection either.
Built to be accessible
Contrast, focus order, labelling and reduced motion are checked before launch, not afterwards.
Measured, not claimed
Before handover we measure loading time and operability on real devices and show you the figures.
Empty sheets of paper in a row against a plastered wall

Have a site in mind?

Write and tell us what you are planning. You will get an assessment of scope, process and cost, not a standard quotation.

Enquire about a project